Friday, March 11, 2011


Most managers manage for yesterdays conditions, because yesterday is where they got their experiences and had their successes.  But management is about tomorrow, not yesterday.  Tomorrow concerns what should be done, not what has been done.  "Should" is determined by the external environment-what competitors (old, new and potential) can and might do, the choices this will give customers, the rules constantly being made by governments and other players, demographic changes, advances in generalized knowledge and technology a, changing ecology, and public sentiments, and the like.

~Theodore Levitt


  1. I need to think on this one. I never thought of management as a future endeavor. Thanks for sharing

  2. It's always good to see things in a new way!